Microsoft Unveils iPad Competitor – The Surface

Microsoft-Surface

On Monday Microsoft Corporation unveiled their first tablet computer called the Surface. The tablet comes with a keyboard and other features which will help it stand out in the competitive tablet market currently being dominated by Apple Inc.

At a media event held in California, Microsoft Chief Executive Steve Ballmer unveiled the device which includes a built-in kickstand and magnetic cover, which also acts as a touch keyboard. These are features which are notably absent on the iPad and other tablets and it shows that Microsoft is trying to stand out and make up the ground they’ve lost while delaying their entry into the mobile market.

Surface will be released in conjunction with Windows 8, which is expected in the second half of the year, and utilise the full power of Windows 8 meaning that users will be able to use the tablet to run work-oriented tools such as Microsoft Word or Excel.

Concerns have now been raised as to whether or not this offering by Microsoft will be taking away sales from their own allies. Dell Inc., Hewlett-Packard Co. and Lenovo Group Ltd all have Windows-powered tablets planned and while they may not express annoyance at Microsoft stepping on their toes publically; there is a possibility of complicated relations in the future. Mr Ballmer sought to wash away these concerns though and stated, “those partnerships are essential to the reimagination of Windows.”

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