Infographics: The Images Taking Over the Internet

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Infographics, otherwise known as information graphics, in the simplest of terms are graphics which are the visual representations of information. But are they really useful?

Infographics present information to people in quick and simple ways, often engaging them with quirky graphics, a visual representation of something complex, and that is where the value of these popular images lies. In his book, The Power of Infographics: Using Pictures to Communicat4e and Connect with Your Audiences, Mark Smiciklas says, “one of the primary reasons infographics work well as a communication tool can be linked to eyesight and the neurological connection of our eyes and brain.”

Smiciklas explains in his book that humans are simply built to consume information visually, technically, we’re hard wired for infographics and it makes perfect sense that they would make it easier to process information than simply presenting information through text. When we read text, our brain needs to break down sentences and words into their individual letters which it then decodes in a way to find meaning. It requires mental effort which images don’t.

Now infographics are spreading further than simply being a marketing tool for businesses. They’ve spread to the hands of some teachers and educators who use them impart complex information to students in a quick and clear manner, a useful tool for children who may have learning difficulties or concentration problems.

What started out as a simple gimmick, looks as if it’s here to stay as something infinitely more useful, and as the infographic below shows, it can be as simple as four images and a few words to get the point across.

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