Google Launches Disavow Links Tool

Head of Google’s web spam team, Matt Cutts, announced Google’s launch of a ‘disavow’ links tool at the Pubcon conference on Tuesday. The announcement was confirmed on the official Google blog a short while later.

For webmasters there is the possibility of having linkspam pointing to their site, otherwise known as unnatural links. Google’s disavow links tool will help webmasters remove these links should no other methods, such as working with site owners who host the links, achieve the results they’re looking for.

Google says that the results won’t be effective immediately. The process of discounting the links can take up to several weeks, and Google says that not all submissions will result in link removal and they reserve the right not to use them if there’s a reason not to trust them.

The company isn’t the first to launch such a tool, Bing launched its own disavow links tool earlier this year. The move by both companies has been hailed as a useful tool for those who wish to give their sites a clean slate when it comes to the globally acknowledged PageRank, however, SEO’s are more than a little worried that bad links could now give them negative ratings.

The tool is live and can be found through the Webmaster Tools here and there is a video included below to explain the intricacies of the tool.

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